The COLLAGEN GUMMY

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A few practical checks save disappointment. Confirm the image resolution the personalisation needs, since a screenshot pulled from social media often prints softer than you would like. Check the character limit on text boxes before you write your message, and read it back for spelling, because a printed typo is permanent. Look at the proof if one is offered.

If you are ordering with a printed message, keep it short and warm, and allow a little extra time for the personalisation, especially in the busy end of the year.

Choose a chocolate made with care, present it simply, order in good time, and your favours will do exactly what they should. They will say thank you, Lily O'Brien's Chocolates look the part on the table, and quietly make it home in a handful of pockets.

A last practical point. Recipients occasionally ask about ingredients or dietary suitability, so direct those questions to the published product information rather than answering on the brand's behalf. It is accurate and it protects you.

For an early anniversary, a first or a second say, the register is warm and unshowy. A mid-size collection, perhaps with a short printed message or the date, says you remembered and you made a small effort, which is precisely the tone those years call for. It is a gift between two people rather than a public statement, so restraint reads better than grandeur.

Personalised chocolate has quietly become one of the easier ways to give a gift that feels specific to the person receiving it. Two formats do most of the work: the photo box, which prints an image onto the lid or sleeve, and the message box, which carries a short line of text. Knowing how each behaves helps you pick the right one.